
If you’re Googling this, you’re probably in one of two situations:
- You want to start a blog but have no idea if the money is “real.”
- You already have a blog, you’re getting traffic, and now you’re like… “Okay but where’s my money???”
Either way — welcome. Let’s demystify the elusive “per-1,000-views income” bloggers love to whisper about.
And because I’m allergic to fake numbers, you’re getting the realistic breakdown, not the “I make $436 per 1K views from my inspirational cat quotes blog” energy. 🙃
First: Let’s Get Something Straight — There Is No Universal RPM
RPM = Revenue Per Thousand Views.
Every blogger has a different RPM based on:
- Niche
- Monetization mix
- Country of their audience
- Whether they’re using ads, affiliates, or selling their own products
- Whether they’re writing helpful content or… fluff
So skip the TikTok gurus yelling “Bloggers make $50 per 1,000 views!!”
Real bloggers know:
RPM = vibes + strategy + niche + monetization maturity.
Now let’s break it down by income stream so you can estimate your own.
💰 1. Display Ads RPM (≈ $2–$50 per 1,000 views)
Yes, the range is THAT chaotic lol.
Typical RPM by (a few) niche:
- Food, lifestyle, parenting: $10–$30
- Tech, finance: $20–$50+
- Crafts, travel, general interest: $5–$20
- Low-intent niches: $2–$8
Ad network differences:
- Ezoic: $5–$18
- Mediavine: $15–$40
- Raptive (AdThrive): $20–$50
If your traffic is mostly from the U.S., your RPM shoots up.
If it’s mostly from India, Brazil, or the Philippines, your RPM drops.
Simple.
💸 2. Affiliate RPM (≈ $5–$300 per 1,000 views)
This is where things get spicy.
Your affiliate income per 1K views depends entirely on:
- The price of the product you’re promoting
- The commission rate
- How buyer-intent the article is
For example:
- A “Best budgeting apps” post → $100+ RPM
- A “Gift ideas under $20” post → $15–$30 RPM
- A “How to clean sneakers” post → $5–$10 RPM
Affiliate RPM is typically MUCH higher than ads, but it varies wildly post-to-post. Not to mention that the affiliate programs you choose to work with (depending on niche availability) as a beginner play a huge role in your blogging RPM per 1,000 views as well.
Some posts won’t make a cent.
Some will become your rent money.
💰 3. Digital Product RPM (≈ $50–$500+ per 1,000 views)
This is peak Blogger Enlightenment.
If you sell:
- Printables
- Templates
- Mini-courses
- Ebooks
- Checklists
- Workshops
- Systems or bundles
…and your blog funnels traffic into those offers?
Your RPM becomes ridiculous (in a good way).
Even with a small blog, a $20–$40 product can generate $200–$500 per 1,000 targeted views if your content is aligned with your offer.
Example:
- 1,000 readers on a problem-solving post
- 1–3% converts into a $27 product
- BAM: $270–$810 RPM
- Add upsells → $1000+ RPM
- Add email sequences → $1200+ RPM
This is why bloggers who quit their jobs aren’t doing it solely from running ads alone — diversifying your monetization strategies is the smartest way to monetize a blog faster.
🎯 4. Sponsored Posts RPM (≈ $50–$500 per 1K views, depending on niche)
Brands don’t care about your total RPM — they care about:
- Your audience
- Your authority
- Your topic
- Your SEO strength
- Your social reach (sometimes)
But if you spread your sponsorship earnings across your traffic, it works out to something like $50–$500 per 1,000 views.
Most bloggers don’t treat sponsored posts as an RPM driver…
But if you’re monetizing everything else, it adds a nice cherry on top.
🧮 So… What’s the Average Blogger RPM?
Across most niches, most monetization mixes:
➡️ Average blogger makes $5–$25 per 1,000 views.
BUT…
- New bloggers: $0–$5 RPM
- Intermediate bloggers: $10–$40
- Bloggers with great affiliate alignment: $25–$100+
- Bloggers with digital products: $50–$500+
And if you combine all four monetization types?
You get the most reliable, stable, “I can quit my job now” RPM.
📌 Example: What RPM Looks Like in the Real World
Imagine a blog that gets 50,000 monthly page views.
A realistic monetization mix breakdown:
- Ads: RPM $18 → $900/month
- Affiliates: RPM $30 → $1,500/month
- Digital products: RPM $70 → $3,500/month
➡️ Combined RPM: $118 per 1,000 views
➡️ Total monthly income: ≈ $5,900
This is NOT a hypothetical “guru number.”
This is what many smallish to mid-size blogs (50K–150K/month) actually make when they monetize effectively.
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🧠 How to Increase Your RPM (Fast)
Because yes — you CAN influence your earnings.
1. Increase your affiliate intent
Write posts like:
- “Best ___ for ___”
- “___ vs ___”
- “___ review (2026)”
These convert WAY better than tutorials or lifestyle content.
2. Add a digital product
Even a simple one — a $9 guide, checklist, or template — boosts RPM dramatically.
3. Switch to Mediavine or Raptive when eligible
These networks are RPM magic.
4. Improve internal linking
Your money pages need traffic.
Google won’t always send it — but YOU can.
5. Fix your niche alignment
If your blog is a chaotic mix of topics…
Your RPM will always be chaotic, too.
Ready to start a blog?
Get reliable web hosting with WordPress pre-installed with DreamHost — for only $2.99/mo!
No hidden fees.
And you get a free domain name on yearly plans 😎
FAQ
Anywhere from $2 to over $100 depending on your niche and monetization strategy. New bloggers often make $0–$5 per 1K views, while blogs using ads, affiliates, and digital products together can easily exceed $50–$100+.
A solid RPM is anything above $20. Under $10 is normal for beginners. Blogs with strong affiliate intent or digital products can reach $50–$200+ RPM.
Because different posts attract different types of readers. A buyer-intent post can earn 10–20x more than a general tutorial. RPM also varies by niche, country, seasonality, ad network, and which monetization streams you use.
Focus on buyer-intent content, promote high-quality affiliate offers, create a simple digital product, improve internal linking to money pages, and upgrade to a premium ad network like Mediavine or Raptive when eligible.
Final Thoughts
Bloggers don’t earn a flat “$X per 1,000 views.”
You earn based on strategy — not luck.
If you want the short version:
➡️ Ads = baseline money
➡️ Affiliates = bigger money
➡️ Digital products = life-changing money
➡️ Combined monetization = the real career path
Now go optimize that RPM! 😉
Now that you understand monetization, your next step is learning how to optimize your existing content and boost your rankings:
→ SEO for Beginners: How to Optimize Blog Posts (Without Overthinking It)
Don’t miss this critical next step in your Blogging Journey!






