So. You’ve decided to turn all the knowledge in your brain into an online course, so you can profit from it… unlimitedly.
Now you’re staring at 47 tabs open, comparing the best platforms to sell online courses and wondering:
- Do I need a website?
- Who handles taxes?
- Why does everyone charge “just 5%” but somehow it feels like 37%?
- Is a marketplace easier?
- Do I actually need funnels, or is that just marketing bros being dramatic?
Take a breath.
Let’s make this post fluff-free and chaos-free.
We’re going to break this down like organized creators who want to build an online income fast.
We’ll cover:
- Hosted vs marketplace platforms to sell online courses
- Fees (real ones, not just the cute ones)
- Tax handling
- Profit potential
- Who each platform is actually for
- And what to avoid if you don’t want regret emails at 2 a.m.
Let’s go.

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Before the List: 3 Mindsets That Will Save Your Online Course Side Hustle Money
(Yes, we’re doing the mindset thing. No, it’s not woo. It’s practical, and your bank account will thank you later.)
1️⃣ You’re Choosing a Business Model — Not Just a Platform to Sell Online Courses
There are two main paths:
Marketplace Platforms
They:
- Have built-in traffic
- Handle payments & taxes
- Take a revenue cut
- Control pricing culture
You sacrifice control for exposure.
Hosted Platforms
They:
- Give you full ownership
- Let you control pricing
- Require you to bring traffic
- Usually charge subscription fees
You sacrifice convenience for margins.
If you’re coming from freelancing, this is often your first scalable move.
Ownership compounds. Convenience rarely does.
2️⃣ Your Online Course Format Changes Everything
Are you creating:
- A $29 mini-course?
- A structured 12-module transformation?
- A cohort program?
- A certification?
- A community-based experience?
Different platforms are optimized for different formats.
Choosing wrong isn’t fatal. It’s just… annoying.
3️⃣ Taxes & Fees Are Not Sexy — But They Matter
Things most creators forget:
- Stripe takes ~2.9% + processing fees.
- Some platforms take 5–10% on top.
- Marketplaces may discount your course.
- EU VAT is real.
- US sales tax automation varies.
This is a business decision. Not a vibes decision.
But think of the positives: if we’re having The Tax Talk (™), it means your side hustle idea has everything to become your next online income stream.
The 12 Best Platforms to Sell Online Courses in 2026
I cut this to 12. No fluff. No “random tool that technically can host a PDF.”
Each includes:
- Best for
- Pricing model
- Fees
- Tax handling
- Profit potential
- Watch-outs
Quick Comparison: Best Online Course Platforms in 2026
If you’re the “just tell me the difference” type, here you go:
| Platform | Best For | Pricing Model | Transaction Fees | Built-In Traffic | Handles Taxes? | Profit Potential |
|---|---|---|---|---|---|---|
| Teachable | Structured courses | Monthly subscription | 0–5% | ❌ | Partial (via Stripe) | High |
| Thinkific | Customization | Monthly subscription | 0% | ❌ | Via Stripe | High |
| Kajabi | All-in-one empire | Premium subscription | 0% | ❌ | Via Stripe | Very High |
| Podia | Simplicity | Subscription | 0–5% | ❌ | Via Stripe | Medium–High |
| Gumroad | Mini courses | % per sale | Higher % | ❌ | EU VAT handled | Medium |
| Udemy | Exposure | Revenue split | Yes | ✅ | Yes | Medium |
| Skillshare | Creative lessons | Watch-time payout | Yes | ✅ | Yes | Low–Medium |
| LearnWorlds | Interactive training | Subscription | 0% | ❌ | Via Stripe | High |
| Mighty Networks | Community + course | Subscription | 0% | ❌ | Via Stripe | High |
| Systeme.io | Budget funnels | Subscription | 0% | ❌ | Via Stripe | Medium |
| Circle | Cohort programs | Subscription | 0% | ❌ | Via Stripe | High |
| WordPress (LMS) | Full ownership | Hosting + plugins | 0% | ❌ | You manage | Very High |
1. Teachable
Best for: Structured courses without tech overwhelm
Pricing: Monthly subscription tiers
Transaction fees: 0–5% depending on plan
Taxes: Stripe-based, some built-in tools
Good for:
- Multi-module courses
- Creators transitioning from services
- Clean student experience
Profit potential: High — you control pricing.
Watch out: Gets pricey as you scale features.
If you want “professional but not corporate nightmare,” this is solid.
2. Thinkific
Best for: Customization lovers
Pricing: Tiered subscription
Transaction fees: 0%
Taxes: Stripe integration
More flexible than Teachable.
Good for:
- Certification-style programs
- Advanced curriculum structure
- Creators who like tweaking
Profit potential: Strong for mid to high-ticket offers.
Less “plug and play,” more “I want control.”
3. Kajabi
Best for: All-in-one business builders
Pricing: Premium
Transaction fees: 0%
Taxes: Through payment processor
Kajabi is the “I want my empire in one place” platform.
Good for:
- High-ticket courses
- Funnels
- Email marketing
- Membership + course combo
Profit potential: Very high — especially $997+ programs.
Watch out: Expensive if you’re just testing.
4. Podia
Best for: Simplicity
Pricing: Subscription
Fees: Low, depending on plan
Great for:
- Courses + digital downloads
- Beginner creators
- No-fuss setup
Profit potential: Solid for low to mid-ticket.
Minimalist energy. ADHD-friendly.
5. Gumroad
Best for: Mini courses & lightweight launches
Pricing: No monthly fee, higher transaction percentage
Taxes: Handles EU VAT
Good for:
- Low-ticket offers
- Quick validation
- Audience-first creators
Watch out: Not ideal for deep learning systems.
Great for testing, especially if you’re trying different digital product pricing strategies.
Not ideal for building a full academy.
6. Udemy
Best for: Built-in traffic
Model: Marketplace
Revenue split: Varies depending on acquisition
Good for:
- Volume strategy
- Exposure
- Lead generation
Profit potential: Moderate unless you sell at scale.
Watch out: Heavy discounting culture.
You don’t control pricing psychology here.
7. Skillshare
Best for: Creative micro-lessons
Revenue: Based on watch time
Better for exposure than high-ticket income.
If you’re teaching design, writing, or illustration, it works.
If you want $1,000 per sale? Not ideal.
8. LearnWorlds
Best for: Interactive experiences
Advanced features for engagement.
Great for:
- Professional training
- Corporate-style programs
More complex, but powerful.
9. Mighty Networks
Best for: Community-first creators
Courses + memberships + engagement.
High retention potential.
Best if your course is transformation + interaction.
10. Systeme.io
Budget-friendly funnel builder.
Good for:
- Beginner creators
- Low startup cost
- Sales-focused offers
Less premium branding, more practicality.
11. Circle
Community-first, sleek design.
Great for:
- Cohort programs
- Group learning
- High-ticket mentorship
Not ideal for simple self-paced courses.
12. WordPress (with LMS plugins)
Best for: Full ownership
You control:
- Branding
- Pricing
- Data
- SEO
Best for:
- Long-term asset builders
- Creators already blogging
More setup, but also more power and more long-term upside.
So… Which Platform Should You Choose to Sell Your Online Course?
If you:
- Want simple & fast → Podia or Gumroad
- Want scalable authority → Teachable or Thinkific
- Want all-in-one empire → Kajabi
- Want built-in traffic → Udemy
- Want community-first → Mighty Networks or Circle
- Want full ownership → WordPress
Match the platform to your current level.
Not your future fantasy self.
Selling Courses Online: Profit Potential Per Platform (Realistically)
→ Low-ticket ($19–$49):
- Works well on Gumroad, marketplaces
→ Mid-ticket ($99–$499):
- Hosted platforms win
→ High-ticket ($997+):
- Kajabi, Thinkific, Teachable, community models
Money-wise, selling courses makes more sense than freelancing because:
- You build once
- You refine
- You sell repeatedly.
Final Thoughts on The Best Platforms to Sell Online Courses
Your platform is not your business; the skills used to build your online course are.
Choose the platform that supports the stage you’re in.
Then build → refine → stack income streams.
You can test different platforms, try a few at the same time, and take some time to decide which platform brings the most profit to your online course business.
Launch Your Online Course Website 🚀
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FAQ: Selling Online Courses in 2026
Gumroad and Systeme.io are among the lowest upfront cost options. But “cheapest” isn’t always most profitable long term.
No. Marketplaces and hosted platforms allow you to sell without one. But long-term ownership and SEO benefits usually require a site.
Marketplaces like Udemy often handle more of this. Gumroad handles EU VAT. Hosted platforms rely on Stripe integrations and third-party tools.
Yes. Most platforms support global payments via Stripe or PayPal. Just check tax handling and payout currency.
Marketplace = exposure.
Hosted = ownership and margins.
Long term, ownership usually wins.
Anywhere from a few hundred dollars a month to six figures per year. It depends on pricing, audience size, marketing, positioning, and whether your course solves a real problem






